The tablet market will continue driving channel sales in 2014

Apr 23, 2014

The tablet market has never been as lucrative or as varied as it is
today. In 2013, Gartner  saw the worldwide device shipments of
tablets rise from 120 million in 2012 to 201 million in 2013 and
projects shipments of 276 million in 2014.

If there ever was a time to create solutions to meet demand it is now
and the Taiwanese giant, ASUS, has done just that.

"ASUS has long been known for creating devices that are unique and a
little bit on the different side," says Diana Hughes, ASUS product
manager at Tarsus Technologies. "Their PadFone, Transformer Book and
the Nexus 7 have been designed to meet very specific market needs and
they have also created market segments where none existed before."

ASUS took the tablet trend and leveraged it to achieve record results.
In the third quarter of 2013, according to the IDC (3), the company
rose to third place in the top five tablet vendors worldwide.

The range of tablet offerings from ASUS is voluptuous indeed. There
are the smaller form factors, for example the Google-inspired and
driven Nexus 7 with its high-resolution screen and rich feature set,
all set to fit into the user's pocket. Then there are the
extraordinarily powerful tablets such as the Transformer Book that
offers dual operating systems and three-in-one functionality for
superb adaptability across consumer and corporate markets. And, of
course, there is the tablet - the smartphone and tablet hybrid that
everyone thought ludicrous but ended up becoming a very strong seller
across the globe.

"The Transformer Book is a superb proposition for the channel heading
into 2014 as it provides the user with both Android and Windows 8 and
it can switch between being a laptop, a tablet or a desktop PC," says
Hughes. "This makes it extremely versatile for the enterprise market,
especially as more organisations shift towards employees bringing
their own devices to work and cutting costs with hot desking and
technology infrastructure."

Gartner believes that the device market for 2013 was largely driven by
tablet and smartphone sales, with PCs and ultramobiles nudging it
along clumsily, and the PC drifting even further down the tech food
chain as ubiquitous tablet solutions arrived on the market at neater
price points. This trend doesn't look set to change in 2014,
especially as the economy remains stagnant and cost becomes
increasingly important to the corporate.

"Solutions such as the Transformer Book, the Nexus 7 or the PadFone
give users far more flexibility than the common PC or laptop,
technology traditionally associated with the corporate," says Hughes.
"The Nexus 7 is a brilliant consumer fit with its slight form and
multimedia capabilities, Google has created a truly versatile beast
right there. The three-in-one offering such as the Transformer Book,
or the phablet, mean less devices with more functionality at a better
price, something that the enterprise and the consumer needs right